Dichter, Ernest <br/><br/>
Handbook of consumer motivations  the psychology of the world of objects. 
Drawings by Robert Glaisek. 
 - New York  McGraw-Hill  [1964] 
 - xvi, 486 p.  illus.  21 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Bibliography: p. 479-480. 
<br/><br/><label>LCCN: </label>63023465  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .D5 
<br/><br/><label>Dewey Class. No.: </label>658.83