TY - BOOK AU - Danger,Eric TI - How to use color to sell T2 - A Cahners management guidebook AV - HF5415.2 .D27 1969 U1 - 658.83 PY - 1969///, c1968] CY - Boston PB - Cahners Pub. Co. KW - Marketing research KW - Local KW - Color in advertising KW - Color KW - Psychological aspects KW - LEMB N1 - London ed. published in 1968 has title: Using colour to sell; Bibliography: p. 215-218 ER -