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  <titleInfo>
    <title>How to use color to sell</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Using colour to sell</title>
  </titleInfo>
  <name type="personal">
    <namePart>Danger, Eric.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Cahners Pub. Co.</publisher>
    <dateIssued>[1969, c1968]</dateIssued>
    <dateIssued encoding="marc" point="start">1969</dateIssued>
    <dateIssued encoding="marc" point="end">1968</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 224 p. 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Eric P. Danger. Foreword by Faber Birren.</note>
  <note>London ed. published in 1968 has title: Using colour to sell.</note>
  <note>Bibliography: p. 215-218.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Color in advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Color</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .D27 1969</classification>
  <classification authority="ddc">658.83</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>A Cahners management guidebook</title>
    </titleInfo>
  </relatedItem>
  <identifier type="lccn">68058693 //r863</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">690828</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527195909.0</recordChangeDate>
    <recordIdentifier source="BIBL">38380</recordIdentifier>
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