How to use color to sell
by Eric P. Danger. Foreword by Faber Birren.
- Boston Cahners Pub. Co. [1969, c1968]
- xii, 224 p. 23 cm.
- A Cahners management guidebook .
London ed. published in 1968 has title: Using colour to sell.
Bibliography: p. 215-218.
68058693 //r863
Marketing research Color in advertising. Color--Psychological aspects.