Danger, Eric.

How to use color to sell by Eric P. Danger. Foreword by Faber Birren. - Boston Cahners Pub. Co. [1969, c1968] - xii, 224 p. 23 cm. - A Cahners management guidebook .

London ed. published in 1968 has title: Using colour to sell.

Bibliography: p. 215-218.

68058693 //r863


Marketing research
Color in advertising.
Color--Psychological aspects.

HF5415.2 / .D27 1969

658.83