TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Cox,Donald F.
AU  - Brown,Rex V.
ED  - Harvard University.
TI  - Marketing research and information systems: text and cases
AV  - HF5415.13 .B89
U1  - 658.83 
PY  - 1969///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
KW  - Management information systems
KW  - Marketing research
N1  - Case material from the Harvard Graduate School of Business Administration; Includes bibliographical references
ER  -