Buzzell, Robert D. <br/><br/>
Marketing research and information systems  text and cases 
[by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown. 
 - New York  McGraw-Hill  [1969] 
 - xii, 788 p.  illus.  23 cm. 
<br/><br/> Case material from the Harvard Graduate School of Business Administration. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>74085156 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Management information systems<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B89 
<br/><br/><label>Dewey Class. No.: </label>658.83