Schneider, Gary P creator author text mau 2017 Twelfth edition monographic eng xxii, 598 pages : color illustrations ; 23 cm. Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. Part. 1. Introduction -- part. 2. Business Strategies for Electrocin Commerce -- part. 3. Technologies for Electronic Commerce -- part. 4. Integration. Gary P. Schneider. Includes index. Electronic commerce Electronic data interchange Business enterprises Computer networks Internet marketing Electronic commerce Management HF5548.32 .S364 2017 9781305867819 2015960926 UT 190603 20200128144032.0 eng