02104nam a22003735i 4500 290498 290498 OSt 20200128144032.0 190603s2017 maua r 001 0 eng d 2015960926 9781305867819 (paperback) : Libromar $135.00 UT eng UT rda eng UTCI 1 HF5548.32 .S364 2017 Schneider, Gary P author Electronic commerce / Gary P. Schneider. Twelfth edition Boston, Massachusetts : Cengage Learning, [2017]. ©2017 xxii, 598 pages : color illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Part. 1. Introduction -- part. 2. Business Strategies for Electrocin Commerce -- part. 3. Technologies for Electronic Commerce -- part. 4. Integration. Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. Electronic commerce. Electronic data interchange Business enterprises Computer networks Internet marketing Electronic commerce Management. 1574479 lcc 6 0 0 lcc 0 0 12 12 20 2020-01-22 35 77.00 0 HF5548.32 .S364 2017 50000003277513 2020-01-22 00:00:00 c. 1 77.00 2020-01-22 6