02002nam a22003255i 4500003000400000005001700004008004100021010001800062020005100080040002100131041000800152050002600160100003000186245004600216250002000262264005600282264001100338300005300349336002600402337002800428338002700456500002000483505015600503520085600659650002501515650003201540650004401572650002301616650003701639OSt20200128144032.0190603s2017    maua    r     001 0 eng d  a   2015960926  a9781305867819q(paperback) :cLibromar $135.00  aUTbengcUTerda0 aeng00aHF5548.32b.S364 201700aSchneider, Gary Peauthor10aElectronic commerce /cGary P. Schneider.  aTwelfth edition 0aBoston, Massachusetts :bCengage Learning,c[2017]. 0c©2017  axxii, 598 pages :bcolor illustrations ;c23 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.0 aPart. 1. Introduction -- part. 2. Business Strategies for Electrocin Commerce -- part. 3. Technologies for Electronic Commerce -- part. 4. Integration.  aExamine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. 0aElectronic commerce. 0aElectronic data interchange 0aBusiness enterprisesxComputer networks 0aInternet marketing00aElectronic commercexManagement.