Schneider, Gary P <br/><br/>
Electronic commerce / 
Gary P. Schneider. 
 - Twelfth edition 
 - xxii, 598 pages :  color illustrations ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Part. 1. Introduction -- part. 2. Business Strategies for Electrocin Commerce -- part. 3. Technologies for Electronic Commerce -- part. 4. Integration. 
<br/><br/> Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. 
<br/><br/><label>ISBN: </label>9781305867819  Libromar $135.00 
<br/><br/><label>LCCN: </label>2015960926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Electronic data interchange<br/>Business enterprises--Computer networks<br/>Internet marketing<br/>Electronic commerce--Management.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .S364 2017