02470nam a22003857a 4500 289752 289752 pucpr 20191210110556.0 071129s2009 caua b 001 0 eng d 9781412947756 hbk. 9781412947763 pbk. 1412947758 hbk. 1412947766 pbk. pucpr eng pucpr pucpr rda CARIBET HB615 M44 2009 22 338.04 Mellor, Robert B. Entrepreneurship for everyone a student textbook Robert Mellor, with Gary Coulton, Anne chick, Antonia Bifulco, Noha Mellor and Alan Fisher txt First Published 2009 Thousand Oaks, California SAGE Publications, Inc. 2009 xiv, 242 p. : ill. ; 24 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Includes bibliographical references and index. Developing People and Competencies; The Economics of Entrepreneurship and Innovation; Promoting CreativityGaining Strategic Advantage; The Marketing Plan; The Business PlanIntellectual Capital; Knowledge Management; Presentation TechniqueTechnical Innovation; The Biotechnology Revolution; Green Entrepreneurship: A Sustainable Development Challenge; Enterprise in Health and Social Care; Journalism and Media Entrepreneurs; General Characteristics of the Creative ArtsGrowing the Venture In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics. Entrepreneurship. Coulton, Gary. Chick, Anne 297132 Bifulco, Antonia 297133 Mellor, Noha 297134 Fisher, Alan S. 96838 lcc 6 First Published 2009 HB615 General M44 2009 0 0 lcc 0 0 4 4 33 2019-11-26 Amazon 42.07 0 General HB615 M44 2009 91000000061044 2020-02-05 00:00:00 1 52.07 2019-11-26 6