02305nam a22003497a 4500003000600000005001700006008004100023020002400064020002400088020002100112020002100133040003400154050002000188082001500208100002200223245015100245250002500396264006100421300004000482336002600522337002800548338002700576504005100603505049500654520069101149650002201840700001901862700001601881700002101897700001701918700002001935pucpr20191210110556.0071129s2009    caua     b    001 0 eng d  a9781412947756qhbk.  a9781412947763qpbk.  a1412947758qhbk.  a1412947766qpbk.  apucprbengcpucprdpucprerda00aHB615bM44 200904222a338.041 aMellor, Robert B.10aEntrepreneurship for everyoneba student textbookcRobert Mellor, with Gary Coulton, Anne chick, Antonia Bifulco, Noha Mellor and Alan Fisherhtxt  aFirst Published 2009  aThousand Oaks, CaliforniabSAGE Publications, Inc.c2009  axiv, 242 p. :bill. ;c24 cm.fbook  2rdacontentatextbtxt  2rdamediaaunmediadedbn  2rdacarrieravolumebnc  aIncludes bibliographical references and index.  a 	Developing People and Competencies; The Economics of Entrepreneurship and Innovation; Promoting CreativityGaining Strategic Advantage; The Marketing Plan; The Business PlanIntellectual Capital; Knowledge Management; Presentation TechniqueTechnical Innovation; The Biotechnology Revolution; Green Entrepreneurship: A Sustainable Development Challenge; Enterprise in Health and Social Care; Journalism and Media Entrepreneurs; General Characteristics of the Creative ArtsGrowing the Venture  aIn this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics. 0aEntrepreneurship.1 aCoulton, Gary.  aChick, Anne  aBifulco, Antonia  aMellor, Noha  aFisher, Alan S.