Mellor, Robert B. <br/><br/>
Entrepreneurship for everyone  a student textbook  txt 
Robert Mellor, with Gary Coulton, Anne chick, Antonia Bifulco, Noha Mellor and Alan Fisher 
 - First Published 2009 
 - xiv, 242 p. :  ill. ;  24 cm.  book 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>	Developing People and Competencies; The Economics of Entrepreneurship and Innovation; Promoting CreativityGaining Strategic Advantage; The Marketing Plan; The Business PlanIntellectual Capital; Knowledge Management; Presentation TechniqueTechnical Innovation; The Biotechnology Revolution; Green Entrepreneurship: A Sustainable Development Challenge; Enterprise in Health and Social Care; Journalism and Media Entrepreneurs; General Characteristics of the Creative ArtsGrowing the Venture 
<br/><br/> In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics. 
<br/><br/><label>ISBN: </label>9781412947756 9781412947763 1412947758 1412947766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HB615  / M44 2009 
<br/><br/><label>Dewey Class. No.: </label>338.04