Boyd, Harper W., <br/><br/>
Marketing research  text and cases 
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. 
 - 5th ed. 
 - Homewood, Ill.  R.D. Irwin  1981. 
 - xiv, 693 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>LCCN: </label>80084593  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B65 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8/3