TY  - BOOK
AU  - Adler,Lee
AU  - Mayer,Charles S.
TI  - Managing the marketing research function
T2  - Monographs series - American Marketing Association
SN  - 0877570825
AV  - HF5415.2 .A182
U1  - 658.8/3 
PY  - 1977///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research
KW  - Local
N1  - Bibliography: p. 170-172
ER  -