00795nam a2200229Ia 450000100060000000300050000600500170001100800410002801000150006902000150008405000200009908200120011910000230013124500860015426000520024030000190029249000590031150400300037065000300040070000440043081000910047437843BIBL20160527195815.0760928s1977    ilu      b    00010 eng    a 76046447   a08775708250 aHF5415.2b.A182  a658.8/310aAdler, Lee.2Local10aManaging the marketing research functioncwritten by Lee Adler, Charles S. Mayer.0 aChicagobAmerican Marketing Associationcc1977.  a172 p.c23 cm.1 aMonographs series - American Marketing Associationv#5  aBibliography: p. 170-172. 0aMarketing research2Local10aMayer, Charles S.ejoint author.2Local2 aAmerican Marketing Association.tMonographs series American Marketing Associationv#5.