Adler, Lee. <br/><br/>
Managing the marketing research function 
written by Lee Adler, Charles S. Mayer. 
 - Chicago  American Marketing Association  c1977. 
 - 172 p.  23 cm. 
 - Monographs series - American Marketing Association  #5 .
 - American Marketing Association.  Monographs series American Marketing Association  #5. .
<br/><br/>Bibliography: p. 170-172. 
<br/><br/><label>ISBN: </label>0877570825 
<br/><br/><label>LCCN: </label>76046447  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A182 
<br/><br/><label>Dewey Class. No.: </label>658.8/3