TY  - BOOK
AU  - Webster,Frederick E.
TI  - Marketing communication: modern promotional strategy
AV  - HF5415 .W359
U1  - 658.82 
PY  - 1971///]
CY  - New York
PB  - Ronald Press Co.
KW  - Communication in marketing
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references
ER  -