00723nam a2200229Ia 4500 37842 BIBL 20160527195815.0 710506s1971 nyua b 00110 eng 74137781 EVLG 658.82 W379m c1 HF5415 .W359 658.82 658.82 W379m Webster, Frederick E. 187765 Local Marketing communication modern promotional strategy [by] Frederick E. Webster, Jr. New York Ronald Press Co. [1971] viii, 694 p. illus. 24 cm. Includes bibliographical references. Communication in marketing 78740 Local Advertising 47734 LEMB 28805 28805 0 0 0 658_820000000000000_W379M 0 evl 282863 10 10 1 2016-05-27 52244 0 658.82 W379m 80000000767585 2016-05-27 00:00:00 r:37842 z:NCC:D 6