Webster, Frederick E. <br/><br/>
Marketing communication  modern promotional strategy 
[by] Frederick E. Webster, Jr. 
 - New York  Ronald Press Co.  [1971] 
 - viii, 694 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>74137781  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415  / .W359 
<br/><br/><label>Dewey Class. No.: </label>658.82