TY  - BOOK
AU  - Tillman,Rollie
AU  - Kirkpatrick,Charles Atkinson
TI  - Promotion; persuasive communication in marketing
AV  - HF5415 .T56
U1  - 658.8/2 
PY  - 1968///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Sales promotion
KW  - Local
N1  - Bibliography: p. 465-469
ER  -