Tillman, Rollie. <br/><br/>
Promotion; persuasive communication in marketing 
[by] Rollie Tillman and C. A. Kirkpatrick. 
 - Homewood, Ill.  R. D. Irwin  1968. 
 - xii, 477 p.  illus., facsims.  24 cm. 
<br/><br/>Bibliography: p. 465-469. 
<br/><br/><label>LCCN: </label>67026283  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5415  / .T56 
<br/><br/><label>Dewey Class. No.: </label>658.8/2