TY  - BOOK
AU  - Luick,John F.
AU  - Ziegler,William Lee
TI  - Sales promotion and modern merchandising
T2  - Perspectives in marketing series
AV  - HF5438 .L74
U1  - 658.8/2 
PY  - 1968///]
CY  - New York
PB  - McGraw-Hill
KW  - Sales promotion
KW  - Local
KW  - Merchandising
N1  - Includes bibliographies
ER  -