Luick, John F. <br/><br/>
Sales promotion and modern merchandising 
[by] John F. Luick [and] William Lee Ziegler. 
 - New York  McGraw-Hill  [1968] 
 - xi, 134 p.  illus.  21 cm. 
 - Perspectives in marketing series .
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>68025658  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Merchandising
<br/><br/><label>LC Class. No.: </label>HF5438  / .L74 
<br/><br/><label>Dewey Class. No.: </label>658.8/2