Britt, Steuart Henderson Psychological experiments in consumer behavior. - New York Wiley [1970] - xv, 416 p. illus. 23 cm. - Wiley marketing series . Includes bibliographies. ISBN: 0471104817 LCCN: 71127659 //r88 Subjects--Topical Terms: Consumer behavior LC Class. No.: HF5415.3 / .B74 Dewey Class. No.: 658.83