Engel, James F. <br/><br/>
Promotional strategy 
[by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. 
 - Homewood, Ill.  R. D. Irwin  1967. 
 - xiii, 665 p.  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>67017051 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415  / .E65 
<br/><br/><label>Dewey Class. No.: </label>658.8/2