TY  - BOOK
AU  - Brink,Edward Loren
AU  - Kelley,William Thomas
TI  - The management of promotion: consumer behavior and demand stimulation
AV  - HF5821 .B75
U1  - 658.82 
PY  - 1963///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - LEMB
N1  - Includes bibliography
ER  -