Hanan, Mack. Customer satisfaction how to maximize, measure, and market your company's "ultimate product" Mack Hanan, Peter Karp. - New York American Management Association c1989. - p. cm. Includes index. ISBN: 0814459447 LCCN: 88048026 Subjects--Topical Terms: Customer serviceConsumer satisfaction LC Class. No.: HF5415.5 / .H28 1989 Dewey Class. No.: 658.8/12