text & cases Dess, Gregory G. creator McNamara, Gerry Eisner, Alan B. Ninth edition. eng xv, 427 pages : illustrations ; 27 cm. Gregory G. Dess, University of Texas at Dallas, Gerry McNamara, Michigan State University, Alan B. Eisner, Pace University. Includes appendix and index. Strategic planning Strategic planning -- Case studies 658.4012 S898 2019 9781259813955 EVLG 191009 20191010114914.0 spa