TY  - BOOK
AU  - Webster,Frederick E.
TI  - Marketing for managers
SN  - 0060469714
AV  - HF5415.13 .W37
U1  - 658.8 
PY  - 1974///]
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - Management
KW  - Local
N1  - Bibliography: p. [315]-318
ER  -