Stone, Bob Successful direct marketing methods Bob Stone. - 4th ed. - Lincolnwood, Ill., USA NTC Business Books 1988. - xv, 575 p. ill. 24 cm. Includes index. ISBN: 0844231800 29.95 LCCN: 88061133 Subjects--Topical Terms: Direct marketing LC Class. No.: HF5415.122 / .S76 1988 Dewey Class. No.: 658.8/4