Shapiro, Stanley J. <br/><br/>
Marketing management  readings in operational effectiveness 
[by] Stanley J. Shapiro [and] Jean-Charles Chebat. 
 - New York  Harper & Row  [1974] 
 - xv, 301 p.  illus.  28 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0060459557 
<br/><br/><label>LCCN: </label>73013198 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S48 
<br/><br/><label>Dewey Class. No.: </label>658.8