TY  - BOOK
AU  - Schwartz,David Joseph
TI  - Marketing today: a basic approach
SN  - 0155550896
AV  - HF5415 .S36138 1981
U1  - 658.8 19
PY  - 1981///
CY  - New York
PB  - Harcourt Brace Jovanovich
KW  - Marketing
KW  - Local
N1  - Includes index; Bibliography: p. 597-608
ER  -