Schwartz, David Joseph. <br/><br/>
Marketing today  a basic approach 
David J. Schwartz. 
 - 3rd ed. 
 - New York  Harcourt Brace Jovanovich  c1981. 
 - x, 630 p.  ill.  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 597-608. 
<br/><br/><label>ISBN: </label>0155550896 
<br/><br/><label>LCCN: </label>80084487  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S36138 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8