Palda, Kristian S.
Economic analysis for marketing decisions
[by] Kristian S. Palda.
- Englewood Cliffs, N.J. Prentice-Hall [1969]
- xii, 260 p. illus. 24 cm.
Bibliographical footnotes.
69010444 //r84
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.13 / .P3
658.8/001/82