Palda, Kristian S.

Economic analysis for marketing decisions [by] Kristian S. Palda. - Englewood Cliffs, N.J. Prentice-Hall [1969] - xii, 260 p. illus. 24 cm.

Bibliographical footnotes.

69010444 //r84


Marketing--Management--Mathematical models.
Decision making--Mathematical models.

HF5415.13 / .P3

658.8/001/82