TY  - BOOK
AU  - Morse,Stephen
TI  - The practical approach to marketing management
AV  - HF5415.1 .M67
U1  - 658.8 
PY  - 1967///]
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Bibliography: p. 245-248
ER  -