Markin, Rom J. <br/><br/>
Marketing  strategy and management 
Rom Markin. 
 - 2nd ed. 
 - New York  Wiley  c1982. 
 - xv, 672 p.  ill.  25 cm. 
 - The Wiley series in marketing  0273-2955 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471085227 
<br/><br/><label>LCCN: </label>81011463  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M32385 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8