TY - BOOK AU - Markin,Rom J. TI - Marketing T2 - Wiley series in marketing SN - 0471019992 AV - HF5415 .M32385 U1 - 658.8 PY - 1979/// CY - New York PB - Wiley KW - Marketing KW - Local N1 - Includes bibliographical references and index ER -