Markin, Rom J. Marketing Rom Markin. - New York Wiley c1979. - 701, lxii p. ill. 25 cm. - Wiley series in marketing. . Includes bibliographical references and index. ISBN: 0471019992 LCCN: 78011242 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .M32385 Dewey Class. No.: 658.8