TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Brogowicz,Andrew A.
TI  - Essentials of marketing
T2  - The Irwin series in marketing
SN  - 0256026483
AV  - HF5415 .M378 1982
U1  - 658.8 19
PY  - 1982///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -