00735nam a2200229Ia 450000100060000000300050000600500170001100800410002801000150006902000150008405000230009908200140012210000480013624500920018425000130027626000380028930000310032749000410035850400530039965000210045270000320047337803BIBL20160527195811.0820701s1982    ilua     b    00110 eng    a 81084883   a02560264830 aHF5415b.M378 19820 a658.821910aMcCarthy, E. Jeromeq(Edmund Jerome)2Local10aEssentials of marketingcE. Jerome McCarthy with the assistance of Andrew A. Brogowicz.  aRev. ed.0 aHomewood, Ill.bR.D. Irwinc1982.  axvii, 540 p.bill.c25 cm. 4aThe Irwin series in marketing2Local  aIncludes bibliographical references and indexes. 0aMarketing2Local10aBrogowicz, Andrew A.2Local