McCarthy, E. Jerome <br/><br/>
Essentials of marketing 
E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. 
 - Rev. ed. 
 - Homewood, Ill.  R.D. Irwin  1982. 
 - xvii, 540 p.  ill.  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>LCCN: </label>81084883  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8