McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach 
[by] E. Jerome McCarthy. 
 - 3d ed. 
 - Homewood, Ill.  R. D. Irwin  1968. 
 - xxvi, 755 p.  illus., maps.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>68019500 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3 1968 
<br/><br/><label>Dewey Class. No.: </label>658.8