TY  - BOOK
AU  - Luck,David Johnston
AU  - Prell,Arthur Ely
TI  - Market strategy
T2  - ACC business series
AV  - HF5415 .L77
U1  - 658.8 
PY  - 1968///]
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Marketing
KW  - Local
N1  - Bibliography: p. 189-193
ER  -