Luck, David Johnston. Market strategy [by] David J. Luck [and] Arthur E. Prell. - New York Appleton-Century-Crofts [1968] - xi, 202 p. illus. 21 cm. - ACC business series . Bibliography: p. 189-193. LCCN: 68021056 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .L77 Dewey Class. No.: 658.8