TY  - BOOK
AU  - Locander,William B.
AU  - Cocanougher,A.Benton
TI  - Problem definition in marketing
T2  - Marketing research techniques series ; # 2
SN  - 0877570663
AV  - HF5415 .L545
U1  - 658.8 
PY  - 1975///]
CY  - Chicago
PB  - American Marketing Association
KW  - Decision-making in marketing
KW  - Local
N1  - Bibliography: p. 11
ER  -