Locander, William B. <br/><br/>
Problem definition in marketing 
edited by William B. Locander and A. Benton Cocanougher. 
 - Chicago  American Marketing Association  [1975] 
 - 11 p.  23 cm. 
 - Marketing research techniques series ; # 2 .
<br/><br/>Bibliography: p. 11. 
<br/><br/><label>ISBN: </label>0877570663 
<br/><br/><label>LCCN: </label>75008868  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision-making in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L545 
<br/><br/><label>Dewey Class. No.: </label>658.8