Levitt, Theodore <br/><br/>
Innovation in marketing, new perspectives for profit and growth. 

 - New York  McGraw-Hill  1962. 
 - 253 p.  21 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/><label>LCCN: </label>62013817 /L 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L48 
<br/><br/><label>Dewey Class. No.: </label>658.8