TY  - BOOK
AU  - Levitt,Theodore
TI  - The marketing mode: pathways to corporate growth
AV  - HF5415 .L483
U1  - 658.8 
PY  - 1969///
CY  - New York
PB  - McGraw-Hill Book Co.
KW  - Marketing
KW  - Local
N1  - Second ed. published in 1974 under title: Marketing for business growth; Includes bibliographical references
ER  -