TY  - BOOK
AU  - Lazer,William
AU  - Kelley,Eugene J.
TI  - Social marketing: perspectives and viewpoints
SN  - 0256002843
AV  - HF5415 .L3293
U1  - 380/.08 
PY  - 1973///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Social aspects
KW  - Addresses, essays, lectures
KW  - Local
N1  - Includes bibliographies
ER  -